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Mary McFarland
Portrait of Mary McFarland
Vanity DeMundo logo

Conservative Values: Copywriting, Copy Editing, and Content Creation

Vanity DeMundo

~ Latin: “Vanity of the World”

Exposing the Vanity of the World and Revealing Truth

an ink jar and feather quill

Portfolio

advertisement for Mary McFarland's Quarantine Mystery Chiller Theater episode

Grave Connection
– Radio Play Script

Kinney Physical Therapy and Wellness logo

Kinney – Newsletter Copyedit

Nerd Team 30

Nerd Team 30 – Interviews

Selene River Press logo

Selene River Press – Blog

Selene River Press logo

Process Documentation
and Social Media Content Creation – Case Study

NCAR logo Boulder, CO

Internal Process Documentation – Case Study

Inclusive Hemp logo

Content Editing and Brand Ideation – Case Study

Mary McFarland's Covid Fairy Tales

Pop Culture and Political Satire Fairy Tales

Mary McFarland's Handbook to Online Privacy

Digital Data Privacy Guide
Content Creation

Mary McFarland's Wedding Comic

Wedding Story
and Comic Book Script

antique Victorian fan

About

I started my creative career at the ripe age of five. As soon as I could start shaping letters and words I was stretching my ability to use them to craft stories. Being homeschooled allowed me the luxury of becoming a voracious reader which fostered my love of words and storytelling. This led to me graduating from college with an AA of arts in English.

In all my jobs I have incorporated my writing and editing talents to promote and fill needs the company had. My last job as an Administrative Assistant at NCAR fired me for refusing to comply with their company enforced vaccine mandate. My freedom of choice means far more to me than any job.

Since then, I’ve focused on providing freelance copywriting and copyediting services to liberty minded businesses and causes. I have a passion for the truth, storytelling, and providing services to others. I’ve supplied words that have helped brands define and develop their messages, tell their stories, and sell their products and services across print and digital media.

For fun I enjoy reading, writing, hiking, spending time with my husband, and plotting how to change the world.

If you’d like to find out more take a look at the copywriting and copy-editing services I offer. Browse through my freelance copywriter portfolio, see who I’ve written for, or if you have something in mind get in touch.

a stuffed doll dragon named Ruby

Download .pdf Resume

Learn about my professional history and expertise through my resume.

Mary McFarland's current CV
Mary's antique sword

Contact Mary

 You can reach me via email at

vanitydemundo@protonmail.com

or submitting through the website contact form.

    Radio Play Script
    Quarantine Mystery Chiller Theater script

    Project Background: This is a radio drama script written for the “Quarantine Mystery Chiller Theater.”

    Scope: This was a radio story script crafted for the creative team following their guidelines and format.

    This production utilized Zoom and Facebook live during the midst of the COVID Lock-downs. This group’s purpose was to serve as a creative outlet for performers and writers while entertaining those who needed a break from lock-down isolation.

    Solution: For the story Grave Connection I worked  with the producer to refine it for production needs. Here is a link to the Facebook live broadcast featuring its debut. Click here to download the full script.

    No, thank you. I do not want.
    100% secure your website.
    Corporate Newsletter Copyediting
    Kinney Physical Therapy and Wellness

    Project Background:  Kinney Physical Therapy and Wellness, via their virtual assistant, reached out to me for time sensitive newsletter copy edits. It was the last week of December and the client needed the email copy ready to upload and schedule for January 1st.

    Scope: This project required strong edits to the initial copy. The voice and technical descriptions required translation for easier reading and understanding.

    Final Result: I was able to complete a final newsletter edit that day and the client was able to meet his deadline. Click for a download of the newsletter showcasing the final and unedited copy.

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    Nerd Team 30 interviews
    Interviews with Prominent Pop Culture Creators

    Project Background: Nerdteam 30 is a website highlighting comic artist and creators both current and historical. I work with Nerdteam 30 as an interviewer and content creator. This content is transcribed and posted on their website after the show the interviews are recorded at.

    Creative Process: For content I attend comic conventions on a media pass and interview comic book creators who are showcasing their work there. I have to tailor the interview questions to fit each individual creator. There are a few standard questions but most are created during the course of the discussion itself.

    Final Result: After the convention I review the audio/visual files and transcribe this into written content for the site. Examples of my work are featured here.

    interview with: Erin Macdonald

    interview with: Sarah Menzel

    interview with: Sean Tiffany

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    Selene River Press
    Healthy Eating Blog

    Project Background: Guest Blog written for Selene River Press. Selene River Press is a nutritional publishing company whose main focus is preserving and distributing the works of Dr. Royal Lee.

    Final Result: This blog went through the Selene River Press submission and editing process. This blog highlights my passion for healthy eating and nutrition. I’m pleased to contribute to promoting these lifestyle ideals.

    You can read this article online here.

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    Process Documentation and Social Media Marketing
    Selene River Press

    Project Background: Process Documentation and Social Media Marketing. As a freelance writer and consultant I worked with Selene River Press to create their internal process documentation. Later, as an employee, one of my jobs was to create the content for the social media posts of their weekly blog. Selene River Press is a nutritional publishing company whose main focus is preserving and distributing the work of Dr. Royal Lee.

    Creative Process: I created the company process documentation using my technical writing expertise. It required using existing documents, verbal explanations, and system knowledge. This process created new internal documents for daily use and training. It involved translating technical language for people without the background knowledge to follow. The processes got laid out in proper sequence to flow in an easy to follow order.

    Final Result: The company received process documentation to train current and future employees. Their social media posts highlighted blog content and kept with their brand marketing. Due to the internal nature of the documents created I can provide non-branded examples of my process documentation upon request.

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    internal process documentation
    National Center for Atmospheric Research

    Project Background: NCAR Process Documentation. During my employment with NCAR I helped to create internal process documentation for the CISL admin team. NCAR provides the atmospheric and related Earth system science community with state-of -the art resources, including supercomputers, research aircraft, sophisticated computer models, and extensive data sets.

    Creative Process: I created process documentation using my technical writing expertise. It required using existing documents, verbal explanations, and company knowledge. This process created new internal documents for daily use and training. It involved translating technical language for people without background knowledge to follow. The processes got laid out in proper sequence to flow in an easy to follow order.

    Final Result: The company received process documentation to train current and future employees. Due to the internal nature of the documents created I can provide non branded examples of my process documentation upon request.

    No, thank you. I do not want.
    100% secure your website.
    Content Editing and Brand Ideation
    Inclusive Hemp

    Project Background: Daniel Falk of Inclusive Hemp hired me to edit a promotional video script. I’ve continued working with him on editing needs for his company re-branding and launch. These include editing his bio, website copy, and working with him on tagline ideation.

    Scope and Creative Process: The services I provide Inclusive Hemp
    use a broad range of my editing and content creation skill-sets. For the video script edits the focus was to provide the clearest message in the least amount of time and words. With the website copy I made sure that the branding and message was consistent, clear, and concise. I edited his bio for flow and to highlight his skills and accomplishments. In working with Daniel for tagline ideation I began with his initial idea for tagline and wording. I presented him more options which offered different directions for wording and focus.

    Final Result: Inclusive Hemp’s re-brand has focus and clarity. The copy, messaging, and tagline work as a cohesive whole to reach the target market. Here are pdf download links with examples of the script edits, biography, and tagline ideation.

    *****Website content has not yet been updated to reflect edited version and re-branding*****

    https://www.inclusivehemp.com/

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    Pop Culture and Political Satire
    Covid Fairy Tales

    Book Blurb: Game of Hoods is a Political Satire that inserts the face masks into a fairy tale setting and world. The purpose of this is to provide a perspective via fairy tale on controversial issues. Conservative voices deserve media representation. I am utilizing fairy tales as a medium to create an open dialogue on divisive issues and topics.  This is the initial installment of my ongoing series of political and social satires.

    Click here to download a pdf of Covid Fairy Tales: Game of Hoods.

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    Published Digital Data Guide
    Tangential Vision's Digital Privacy Guide

    Book Blurb: The Digital Privacy Guide was co-written with my husband, J. James McFarland. We created it with the intent of it being a beginners guide to the world of digital privacy. The book content follows our personal experience and digital privacy journey. Starting out the amount of options claiming to provide privacy is intimidating. Our focus is to provide people with actionable first step information to start at their own pace.

    Click Here to download a pdf of Tangential Vision’s Digital Privacy Guide.

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    Wedding Story and Comic Book Script
    Writing and Editing

    Book Blurb: My husband, J. James McFarland, and I created a book for our wedding. For it I wrote a fairy tale with main characters based off of us which includes a dragon. There is also my short prose story which includes comic pages illustrated by my husband. It is set on Mars in the distant future with us reflecting on our life and accomplishments. It highlights my short story writing and ability to adapt prose to comic script.

    Click here to download Mary and J. James’ Wedding Comic.

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